Confidentiality

We Understand The Importance of Confidentiality

At Morgan & Westfield, we have developed proven strategies to help ensure your transaction remains confidential from beginning to end. Hiring an intermediary is the ideal approach to ensuring a smooth, confidential transaction.


by Jacob Orosz | President and Founder of Morgan & Westfield

Our Strict Code of Ethics

Morgan & Westfield adheres to a strict code of ethics designed to help maintain confidence, trust, loyalty, and good faith. As your advisor, we have a responsibility to represent your interests in a professional manner, and we place this duty of care above our own personal interests. A confidential relationship fosters trust and encourages an efficient exchange of the sensitive information necessary to close a transaction.

Industry: ConstructionRegion: Mid-Atlantic

As ready as they might be for their PuroClean franchise’s sale mentally and financially, Ed and Sonia Ketchoyian soon found out that preparation is multifaceted and that there is one aspect in selling that they were not ready to handle—their…

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Why Maintain Confidentiality

Your business depends on the continuity and trust of your staff, customers, and suppliers. Knowledge of an upcoming sale can undermine this trust and result in unwarranted disruption at a time when it’s more important than ever to present a well-functioning business to prospective buyers. 

When employees, competitors, and others find out that you intend to sell your business, the consequences can go well beyond simply putting the sale of the business at risk. Here are some of the reasons why a confidential sale is essential to ensure a smooth transaction:

  • Employees: Job security can be threatened, and employees can quit. Morale and motivation can be negatively affected, which can impact the value of your business.
  • Customers: Customers and clients may worry that the company will not maintain service levels after a sale and may take their business elsewhere.
  • Suppliers: Suppliers may demand faster payment or limit credit, which can affect the value of your business.
  • Competitors: Competitors may warn your customers of your intentions to sell and may actively pursue your customers. Trade secrets can also be revealed.
  • Landlords: Landlords may become nervous about a sale and refuse to cooperate with prospective buyers.
  • Creditors: Creditors may withhold new credit, thereby affecting your business’s profitability and cash flow.

​​Buyer Confidentiality

At Morgan & Westfield, confidentiality is equally important to those who acquire the businesses we represent. Most buyers share significant amounts of information with us about their financial situation and operations. We will keep that information confidential. We share confidential details with sellers and their advisors only as needed. Information is never shared with third parties without explicit consent.

Seller Confidentiality

When selling a business, both the buyer and seller have an interest in preserving the value of the business being acquired. We believe a confidential transaction can help you to do just that. Here are some of the steps we recommend at Morgan & Westfield to ensure confidentiality:

  • Marketing: We produce marketing materials that limit or disguise information that may identify your business. The location and other sensitive details of your business can be concealed.
  • Buyer Confidentiality: Every buyer signs a confidentiality agreement before the name of your business is disclosed to them, further binding them from divulging any and all information regarding your company or its sale.
  • Buyer Screening: We screen buyers financially and operationally before they receive confidential information about your business.
  • Phased Release of Information: Proprietary information, such as manufacturing processes or recipes, can add tremendous value to a business. As a result, this information, along with your tax returns, financial statements, and client lists, should remain confidential until the appropriate time.
  • Release of Sensitive Information: We release highly sensitive information, such as trade secrets, in later stages of the transaction and only if absolutely necessary.
  • Employees: Employees should be asked to sign confidentiality agreements or, if appropriate, non-solicitation agreements.
  • Limit Communications: We limit communications with the buyer to only Morgan & Westfield, your professional advisors, and those on your management team whom you approve.