Ask The Expert

Is a ‘broker network’ important?

No. The “broker network” myth has been perpetuated within the industry without regard to its effectiveness. Talk of the broker network advantage is an attempt to be a point of differentiation compared with independent firms. Studies have found that 97% of buyers come from outside of broker networks anyway, so why focus on an advantage that only generates 3% of buyers? We focus on finding the right buyer for the right company through wider networks than a mythical broker network.