Mergers & Acquisitions

Resources: M&A Talk Podcast

At M&A Talk we bring you exclusive interviews with experts in business sales, valuations, mergers and acquisitions and more. We talk to the most experienced professionals in the industry to uncover their secrets.

How to Build Leads Through Online Marketing Strategies

How to Build Leads Through Online Marketing Strategies

Jan Rautenbach

You know the importance of marketing your company’s products or services, and depending on the size of your operation, you may even handle some or most of the marketing responsibilities yourself. Now, how much of that time do you spend in your online marketing efforts? How much? Maybe 25%, 50%, all of it? Good for you. My guest on this edition of Deal Talk is here to reinforce the notion that the old tried and true marketing strategies are not as effective anymore, particularly if you’re interested in adding true value to your business. Jan Rautenbach is the president of Capstone Advice, based in the Johannesburg area in South Africa and his company provides leading edge marketing services and support for clients all over the world.

Guest Profile

Jan Rautenbach has 30 years business experience, having run a software house for 20 years, developing and deploying successful implementations into companies such as Puma, Reebok, Eggbert Eggs, Tongaat-Hulett group and many others.

He started a children’s computer learning franchise in 1995, and was awarded franchisee of the year for 3 years running, until he merged the franchise with the franchisor in 1999, and served on its board of directors. The franchisor won the award as brand builder of the year in South Africa in 1997, and Jan worked closely with the advertising and marketing team to help achieve this.

For the past 5 years, Jan has consulted with businesses in finance, marketing and online marketing


A Roadmap to the Successful Sale of Your Business (152 pages)

A Roadmap to the Successful Sale of Your Business (152 pages)

You could spend a lifetime figuring out how to successfully sell your business and still end up confused or clueless. What if you can stop the guesswork and start taking action now?

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