You know the importance of marketing your company’s products or services, and depending on the size of your operation, you may even handle some or most of the marketing responsibilities yourself. Now, how much of that time do you spend in your online marketing efforts? How much? Maybe 25%, 50%, all of it? Good for you. My guest on this edition of Deal Talk is here to reinforce the notion that the old tried and true marketing strategies are not as effective anymore, particularly if you’re interested in adding true value to your business. Jan Rautenbach is the president of Capstone Advice, based in the Johannesburg area in South Africa and his company provides leading edge marketing services and support for clients all over the world.