What You Need to Know About Franchising

About the Episode

Many business owners looking to grow their businesses may never consider franchising for a variety of reasons. However, the decision to ignore or avoid franchising as a legitimate means of business growth may come from a lack of understanding of the real short and long term benefits of a corporate growth model with a long track record of success. The truth is that franchising is not just for fast food and dry cleaning chains. Businesses in all industries are leveraging franchising for growth. Listen and learn from Mark Siebert, CEO of iFranchise Group, about what makes a business “franchiseable” and what franchisees should consider when looking for a business to buy.

Meet Our Guest

Mark Siebert

Mark Siebert

CEO of iFranchise Group

Mark Siebert is the CEO of iFranchise Group in Homewood, Illinois.

He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at Lewis University, Loop College, and DePaul University.

He is the author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele.

Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. During his career as a franchise consultant, Mr. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisors.

He is also a Partner and a Member of the Board of Directors of TopFire Media, a franchise and consumer media company that specializes in Public Relations, Search Engine Optimization, Social Media Posting, Pay-Per-Click Marketing, and Inbound Marketing.

Location Location: Homewood, Illinois

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