Seviroli Foods Acquires Mama Rosie’s in Massachusetts 

Seviroli Foods, based in New York, United States, acquired Mama Rosie’s, based in Massachusetts, United States, on July 17, 2023. Both companies manufacture frozen pasta products and other Italian food items.

Transaction Summary

The Facts of the Acquisition

  • Target:  Mama Rosie’s is a second-generation, family-owned producer of frozen pasta products and other Italian foods. The company is based in Massachusetts, and with two factories, it sells products in the Eastern United States.
  • Acquirer: Seviroli Foods is a private company backed by private equity firm Mill Point Capital. Seviroli produces and imports pasta products and other Italian foods. It is based in New York, United States, and sells nationally.

Our Take on the Acquisition

Seviroli Foods (acquirer) and Mama Rosie’s (target) together may create a stronger enterprise with enhanced scale, a robust product portfolio, and a diversified customer base. The combined resources and capabilities of Seviroli and Mama Rosie’s provide a significant opportunity to scale organically and accelerate growth while ensuring the highest levels of product quality.

The Transaction

Date:July 17, 2023
Purpose: To enhance production capacity and benefit from scale.
Acquirer’s Statement:Paul Vertullo, president and CEO of Seviroli – “Nick [Sardo, CEO and owner of Mama Rosie’s] and his management team have achieved excellent growth at Mama Rosie’s while staying true to the Company’s core focus of manufacturing high-quality pasta and maintaining outstanding customer service. Our combination with Mama Rosie’s is exciting and allows us to reinforce our commitment to delivering superior products and services to our customers and exciting ideas for this category.” 

Target/Seller: Mama Rosie’s

Company Information

Target:Mama Rosie’s
Industry: Frozen Food Production – Italian Foods
Type:Private, family owned
Employees:32 (Unconfirmed Source: ZoomInfo) 
Locations:Head Office and Factory: 10 Dorrance Street, Charlestown, Massachusetts, United States
Factory: 7 State Street, Woburn, Massachusetts, United States

Product Information 

Products:Gnocchi – Dumplings made from flour, egg, salt, and potatoes
Manicotti – Large pasta tube served stuffed and baked
Ravioli – A wrapping made of egg pasta and filled with various ingredients, like meat, ricotta cheese, and vegetables
Tortellini – Ring-shaped filled pasta stuffed with various ingredients – meat, cheese, egg, and so on
Market Reach:Colorado
New Hampshire
New Jersey
New York
North Carolina
Rhode Island
South Carolina
West Virginia
Washington, D.C.

Financial Information 

Revenue:USD $7.7 million (Source: ZoomInfo)
Revenue per Employee:USD $240,625 (i.e., USD $7.7 million / 32 employees = USD $240,625 – estimated based on the number of employees and revenue from ZoomInfo) 

Did You Know?

Italy remains the world’s largest pasta producer. There are nearly 350 shapes of pasta, and it’s estimated there are about four times as many names as there are shapes. The three most popular shapes are spaghetti, macaroni, and penne. Spaghetti is so popular that it accounts for two-thirds of all pasta production.

Target/Seller Overview: Mama Rosie’s

Mama Rosie’s is a family-owned manufacturer of frozen pasta products in the Northeastern United States, supplying a wide range of specialty-filled and non-filled frozen pasta to a diverse customer base. Since its founding in 1976, Mama Rosie’s has used high-quality, all-natural ingredients as the foundation of its Italian-focused products. The company maintains a strong brand identity in its core markets with long-standing customer relationships in the grocery/retail channel. 

Mama Rosie’s products are sold in the Eastern United States.

Buyer/Acquirer: Seviroli Foods

Company Information

Buyer:Seviroli Foods
Industry: Frozen Food Production and Importation
Type:Private with one round of private equity funding
Employees:201-500 (Self-published on LinkedIn)
Investors:Mill Point Capital: A private equity firm focused on control investments in lower middle-market companies in North America across the business services, industrials, and IT services sectors. Mill Point Capital is based in New York, United States. The investment was made in 2022, and the amount was undisclosed.
Locations: Head Office and Factory: 385 Oak Street, Garden City, New York, United States
Factory: 60 Davids Dr, Hauppauge, New York, United States
Factory: 960 Creek Road, Bellmawr, New Jersey, United States

Product Information 

Products:Desserts – Cannoli, a tube-shaped Italian dessert of fried pastry dough stuffed with a sweet, creamy cheese filling
Manicotti – Large pasta tube intended to be stuffed and baked
Pasta – Fusilli, penne, and cavatappi
Ravioli – Pasta comprising a filling enveloped in thin pasta dough
Sauces – Alfredo, bolognese, and marinara
Tortellini – Pasta stuffed with a mix of meat, cheese, egg, nutmeg
Market Reach:United States

Financial Information 

Revenue:USD $67.2 million (Unconfirmed Source: ZoomInfo)
Revenue per Employee:USD $192,000 (USD $67.2 million / 350 employees = USD $192,000 – estimated based on the self-published number of employees and the revenue from ZoomInfo) 

Buyer/Acquirer Overview: Seviroli Foods

Seviroli is a leading manufacturer of frozen pasta and other food products, based in Garden City, New York. It manufactures products for food distributors, clubs, and grocery/retail channels, offering various items including ravioli, tortellini, stuffed shells, manicotti, pasta, and other products. It operates out of three manufacturing facilities in the New York metro area with the capability to serve customers nationally. Seviroli also imports specialty food products under its Vertullo brand, importing over 150 items, including pasta and other fresh and frozen goods, from 19 countries.

Seviroli’s frozen Italian food products are available across the United States.

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