Glossary

Strategic Buyer

A buyer or company that may provide similar or complementary products or services to the target and is often a competitor, supplier, or customer of the target, or one that brings other synergies to the transaction.

See Also

Strategic value, synergy.

Related Resources

M&A Guide | The 4 Types of Buyers of Businesses

Why do companies acquire other businesses?

M&A Guide | Selling Your Business to a Competitor

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