Recurring Revenue

Definition

Revenue that is predictable and stable and can be counted on in the future with a high degree of certainty, often subscription-based.

Example

Examples of recurring revenue are a gym membership, cell phone service, insurance and other monthly memberships.

See Also

Repeat customer.

Tips

Repeat customers or repeat business derives from customers who are not contractually committed but still frequent a business. Businesses with recurring revenue are in high demand.