Mergers & Acquisitions

Resources: Glossary

Don’t be confused or intimidated by any terms or abbreviations in the M&A world. You’ll find answers here.

Repeat Customer

Definition

Customers who are not contractually committed to a business, but who still frequent it.

See Also

Recurring revenue.

Example

Examples of repeat customers include customers for restaurants or other retail establishments.

Tips

Businesses with recurring revenue are in high demand. Examples of recurring revenue include revenue generated from a gym membership, a cell phone contract, insurance contract, and other monthly memberships.

Related Resources

What is the difference between repeat and recurring customers?