Mergers & Acquisitions

Resources: Glossary

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Repeat Customer


Customers who are not contractually committed to a business, but who still frequent it.

See Also

Recurring revenue.


Examples of repeat customers include customers for restaurants or other retail establishments.


Businesses with recurring revenue are in high demand. Examples of recurring revenue include revenue generated from a gym membership, a cell phone contract, insurance contract, and other monthly memberships.

Related Resources

What is the difference between repeat and recurring customers?