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Home Resources Glossary Repeat Customer

Glossary

Repeat Customer

Customers who are not contractually committed to a business, but who still frequent it.

See Also

Recurring revenue.

Example

Examples of repeat customers include customers for restaurants or other retail establishments.

Tips

Businesses with recurring revenue are in high demand. Examples of recurring revenue include revenue generated from a gym membership, a cell phone contract, insurance contract, and other monthly memberships.

Related Resources

What is the difference between repeat and recurring customers?

Related Terms

Recurring Revenue

Revenue that is predictable, stable, and often subscription-based, and can be counted on in the future with a high degree of certainty. See Also Repeat customer. Example Examples of recurring...

Representations and Warranties / Reps & warranties

Statements and guarantees by a seller of a business relating to the assets, liabilities, and contacts of the business sold. See Also Purchase agreement. Tips Representations are statements of fact...

Return on Investment (ROI)

The return on an investment calculated as a percentage of the original investment. See Also Cash-on-cash return, internal rate of return. Example If the investment is $1 million and the...

Right of First Offer

A contractual obligation by the owner of an asset to negotiate the sale of an asset with the rights holder before offering the asset for sale to third parties. See...

Right of First Refusal

A contractual stipulation in which a party has the right to match an offer from a third party. See Also Right of first offer. Tips A right of first refusal...

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