Mergers & Acquisitions

Resources: Glossary

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Recurring Revenue


Revenue that is predictable, stable, and often subscription-based, and can be counted on in the future with a high degree of certainty.

See Also

Repeat customer.


Examples of recurring revenue include revenue generated from a gym membership, a cell phone contract, insurance contract, and other monthly memberships.


Repeat customers or repeat business derives from customers who are not contractually committed, but who still frequent a business. Businesses with recurring revenue are in high demand.

Related Resources

What is the difference between repeat and recurring customers?