Middle Market
The segment of the business landscape made up of mid-sized businesses, such as manufacturing firms, distribution companies, wholesalers, and large service-based companies. The middle market is further divided into the lower, middle, and upper-middle markets.
See Also
Main Street.
Example
Mom-and-pop businesses such as restaurants, coffee shops, landscaping companies, auto and truck service centers, convenience stores, most franchises, and small businesses that offer services.
Tips
Most middle-market businesses generate more than $5 million in annual revenue and more than $1 million in EBITDA. Buyers perceive middle-market businesses as being less risky than Main Street businesses, which is why they sell at higher multiples than Main Street businesses.
Related Resources
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