Our Process: Step 1 — Assess

Receive an Unbiased Assessment of Your Business

We understand that selling your business is a difficult decision. Let us help you determine the right path forward.

The assessment helps you:

  • Decide whether to sell now.
  • Determine if your business is ready to go to market.
  • Identify steps to take before you begin the sales process.
  • Create a plan to sell in the future if you’re not ready now.

The assessment includes:

  • An in-depth analysis, including your industry, financial, and operational data.
  • A discussion of your personal goals, timing, and the current market.
  • An outline of important presale steps you can take to maximize value.
  • An understanding of how buyers will perceive your business – before you go to market.
  • Steps to prepare for a sale in the future if you decide not to sell now.

The assessment will be useful if:

  • You’re preparing to sell your business in the next few years.
  • You’re preparing to sell your business and are ready to begin the process.
  • Your business is already on the market.

Who the assessment is not for: The assessment is not designed to take the place of a certified appraisal for legal purposes such as buying out a partner or partner disputes, divorce, litigation, tax, estate planning, buy-sell agreements, raising capital, or other third-party matters. If you require a certified appraisal, please contact us for a referral.

“Knowledge is a process of piling up facts; wisdom lies in their simplification.”

– Martin H. Fischer, German Author

Valuation

With decades of experience, we know what your business is worth and how to maximize its value. We provide an unbiased evaluation using factors most important to buyers and outline improvements you can make before committing to the sales process.

Here’s what’s included in your valuation:

  • Range of values from low to high
  • Gaps between current and potential value
  • Impact of financial trends on value
  • Prioritized factors that affect value
  • Recommendations to maximize price
  • Potential deal breakers
  • Plan to mitigate risks
  • Unique selling points

Read our article that describes our process for valuing a business.

Normalized Financials

Most entrepreneurs write off numerous personal expenses, which lowers their net profit. Before you sell, we “normalize” your financials to identify these perks to show the true value of your business.

Learn more in our resources section – “Adjusted Financial Statements: A Complete Guide”.

Sales Strategy

Your assessment includes a sales strategy that maps out our recommended services for each step of the Morgan & Westfield 4-Step Method based on our findings from your assessment.

We take into account the type of buyer your business is likely to attract and the strategies best suited for your industry and size of business.

Exit Plan

Your assessment includes an exit plan that helps you determine the next steps before going to market. You can employ it immediately or shelve this plan for future use.

Your exit plan is broken down into the following sections:

  • Value Estimate: An estimate of the current market value of your business.
  • Value Drivers: A summary of your business’s positive and negative value drivers.
  • Marketing Strategy: A recommended marketing strategy to sell your business.
  • Marketability: A summary of factors that affect your company’s marketability.
  • Potential Buyers: A list of the types of buyers most likely to purchase your business.
  • Preparation: A list of steps to prepare your business for sale and maximize its value.
  • Deal Structure: A preliminary outline of the deal structure for your transaction.

Assessment Phone Review

Your assessment includes an in-depth phone review with Jacob Orosz, president of Morgan & Westfield. We discuss your options, answer your questions, and explore your next steps.

Explore Your Options Today

Take the first step of your journey with no commitments or long-term contracts.

Turnaround Time: We prepare a draft of your assessment and contact you to schedule your review within 10 business days of receiving your information or 3 business days for an additional $300.

Not ready to get started now? Schedule a free consultation.

      • Valuation
      • Normalized Financials
      • Sales Strategy
      • Exit Plan
      • Assessment Phone Review
      $950.00 One-Time Fee

      100% credit of the assessment if you decide to put your business on the market within 30 days.

      • Valuation
      • Normalized Financials
      • Sales Strategy
      • Exit Plan
      • Assessment Phone Review
      $1,450.00 One-Time Fee

      100% credit of the assessment if you decide to put your business on the market within 30 days.

      • Valuation
      • Normalized Financials
      • Sales Strategy
      • Exit Plan
      • Assessment Phone Review
      $1,950.00 One-Time Fee

      100% credit of the assessment if you decide to put your business on the market within 30 days.

      • Valuation
      • Normalized Financials
      • Sales Strategy
      • Exit Plan
      • Assessment Phone Review
      $10,000.00 One-Time Fee

      100% credit of the assessment if you decide to put your business on the market within 30 days.

a meal consisting of onions, raspberries, meat and rocket
Industry: Food & BeverageRegion: Midwest

When Matt Wakelin decided to relocate and move back to upstate New York, he definitely knew that his decision would entail letting go of his business in Maumee, Ohio. For one, Treasure Chest Foods, LLC — a home delivery service…

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