To net $10 million when you sell, you must grow your company’s value to at least $15 million to cover taxes and fees. This episode reveals how to break through the revenue glass ceiling and decentralize your business so it thrives and sells without you.
You can’t read the label when you’re inside the jar.
Justin Goodbread
What You’ll Learn
Target a $15 Million Gross Valuation: Learn why a $10 million net exit requires a $15 million sales price to account for a 30% drawdown from taxes, broker fees, and legal costs.
Crush the Pride Trap: Discover why owner hubris is the primary obstacle to growth and how being defensive prevents you from making the radical changes needed to scale.
Master the 1-3-1-3 Revenue Cycle: Understand the specific glass ceilings at $1M, $3M, and $10M, and why the tactics that got you to $3 million will fail to get you to $10 million.
Decentralize the Merry-Go-Round: Move from the center of your operations to the outside so the business can spin on its own, which is the only way to build true enterprise value.
Focus on One Person and One Problem: Simplify your offerings; complex businesses with too many products are harder to scale and sell.
Topics Covered
Crushing Owner Hubris to Build Value [3:35]
Breaking Through the 1-3-1-3 Revenue Hurdles [4:59]
Trading Dollars for Accelerated Exit Velocity [16:25]
Decentralizing the Owner from Daily Operations [18:25]
The Importance of a Growth Mindset and Overcoming Regret [23:02]
The Loneliness of Business Ownership and the Value of Community [29:05]
Founder and CEO, Relentless Value Coaching | Knoxville, Tennessee
Justin Goodbread is a seasoned entrepreneur, M&A expert, and strategic business advisor with over 30 years of experience in scaling and selling successful companies. His expertise lies in helping business owners maximize enterprise value, streamline operations, and achieve lucrative exits.
Having been involved in over a dozen M&A transactions—five as an owner and majority shareholder and several more as a strategic advisor—Justin understands the complexities of making a business attractive to buyers. He has worked with clients across various service industries, guiding them through the acquisition process and positioning their businesses for top-tier market valuations.
You’ve invested your blood, sweat, and tears into an enterprise that has provided for you, your family and your employees. The moment has finally come for you to start a new chapter in your life. Explore your options now.
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