How to Uncover Hidden Value and Grow Your Business to Achieve a Tax-Free Exit

About the Episode

Marc Adams, a private investor with a background in private equity, discusses the challenges business owners face when selling their companies and ways to look at how to sell a business and minimize or eliminate the amount of taxes owed. He highlights the impact of taxes and fees, which can reduce the selling price by 30-45%. Marc emphasizes the importance of planning ahead, increasing prices, improving digital marketing, and possibly outsourcing to boost EBITDA. 

“The whole idea of this is putting 10X the money in the business owner’s bank account and not everybody else’s.”

Marc Adams

What You’ll Learn

  • Strategies: Suggestions to increase business value and profitability, such as raising prices, outsourcing, and improving digital marketing
  • Expectations: The importance of managing expectations when selling a business and avoiding unrealistic valuation targets
  • Tips: Techniques for preparing a business for sale, including improving customer-facing staff interactions and the value of a business to achieve a higher selling price
  • Planning: Tax preparation and exit strategies to maximize the net proceeds from selling a business
  • Grow, Go, and Guard: Marc introduces the concept of “grow, go, and guard,” emphasizing the different stages of a business owner’s journey.

Topics Covered

Why is there a disparity between what an owner wants to sell for and the actual price? [1:26]
What is the problem with how private equity tends to view an acquisition? [12:22] 
What percentage of people are truthful and realistic about the value of their company? [15:55]
How can an owner increase the valuation of their business? [22:03]
What combination of things can an owner do to drive up the value of a business? [29:21]
How can an owner prioritize a list of improvements for valuation? [31:11]
What are the commonalities between the 10% of companies that get sold? [36:57]

Want More? Related Resources: 

Meet Our Guest

Marc Adams

Marc Adams

CEO Acquisitions 4 You | UK

Marc Adams is a sought-after strategy mentor and the best-selling author of Secrets To 10Xing Your Business: And Cashing Out Tax-Free. But Marc’s story goes far beyond traditional business success.

At the height of his career, Marc had achieved remarkable milestones, including taking a company from $140 million to a $1 billion valuation and turning around a loss-making $15 million business to exit for $140 million. Many would consider these the pinnacle of success. But for Marc, his greatest triumph came from an entirely different battle. He was diagnosed with stage four cancer and given just six months to live. Faced with this diagnosis, it was a heartfelt comment from his 10-year-old son, Thomas, that shifted his mindset and gave him the strength to fight.

Amazingly, Marc survived—but it wasn’t due to conventional treatment. In a twist of fate, doctors believe that contracting the original strain of Covid-19 actually killed his cancer, saving his life. This astonishing story of survival redefined his perspective and approach, fueling his passion to help business owners achieve breakthroughs that defy expectations and create generational wealth.

Selling Your Business?

Work with an industry leader that gets you results.

We invested over a decade perfecting every step of the process. The result is a method proven to reduce your risk and maximize your price.

View Our Process Now

Any questions about selling your business?