Listen as we go on a journey with Ben Antier, co-founder of Publica, from initially founding Publica to his successful exit several years later. We’ll cover how Ben came up with the idea, how he found his partners, raised money, created his first product, and how he scaled the company. You will learn what he attributes his success to, what challenges he ran into, and how he managed the sales and negotiations. Join us as Ben shares the lessons he learned that you can take to successfully scale your company.
Focus on creating value, not making money – if you do, then the money will follow.
Build a team that really cares about your product and vision. (Note – this is difficult with outsourcing.)
The founders and management team will be incentivized to continue to grow the company if they receive stock in the acquirer and continue to be aligned.
The people you surround yourself with will determine your success – this includes your co-founders and your employees. There’s only so much you can do yourself.
Meet Our Guest
Ben Antier
Co-Founder & CEO of Publica | Palo Alto, California
Ben Antier is the Co-Founder & CEO of Publica. Publica is a leading Connected TV (CTV) Ad Server and works with many of the world’s biggest broadcasters, TV manufacturers, and OTT apps. Publica has designed award-winning CTV technology solutions for some of the biggest global streaming publishers in the market. Headquartered in Palo Alto, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a unified auction, ad pod management, audience management, and server-side ad insertion (SSAI). Publica serves over 4 billion ads on CTV every month, delivering quality ad experiences for Crunchyroll, E. W. Scripps, Fox, IGN, MLB, Philo, Samsung, ViacomCBS, XUMO, and more. Publica is owned by Integral Ad Science, a global leader in digital media quality.
Books: The Art of the Exit, A Beginner’s Guide to Business Valuation, The Exit Strategy Handbook, Closing the Deal, and Acquired – written by Jacob Orosz, president of Morgan & Westfield.
M&A Talk Podcast: The #1 podcast on selling a business with over 150 episodes.
M&A Encyclopedia: 800+ pages of articles on every step of the M&A process.
Ask the Expert: Ask our team any question related to the sale or purchase of a business.
Downloads: Download forms and checklists for buying or selling a business.
M&A University: In-depth courses led by industry experts on M&A.
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Selling your business is a big deal
You’ve invested your blood, sweat, and tears into an enterprise that has provided for you, your family and your employees. The moment has finally come for you to start a new chapter in your life. Explore your options now.