Mergers & Acquisitions – They say selling a business is an art – we’ve turned it into a science
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An eye-catching website doesn’t necessarily mean you’ll attract business in the global marketplace. What makes your product or service popular and “in-demand” in the U.S. may not make it attractive to prospective international buyers.
So, how can you generate sales and boost your company’s value by building global demand for your products and services? Understanding how to carry out an effective marketing strategy to create brand awareness and earn the trust that goes along with it is key when you are taking your company to international
markets.
Axel Hofmann, Managing Director of RED International, a Dubai-based company specializing in exhibition stands, interior designs and event management, shares his knowledge on how to successfully brand your business in the global market.
Managing Director at RED International
Axel Hofmann is a global banker and business executive with 30 years of experience. Mr. Hofmann is currently the managing director at RED International, a Dubai-based company that specializes in exhibition stands, interior solutions, and event management. Mr. Hofmann was also an advisor and investor to several technology startups. He advised SMEs on valuation, M&A, market mapping, and business brokerage.
We invested over a decade perfecting every step of the process. The result is a method proven to reduce your risk and maximize your price.
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Buy-Side M&A
M&A is part art and part science, and sellers and buyers can benefit from considering the view from the other side of the negotiating table. Andrew Morbitzer goes into detail…
Search Fund | Independent Sponsor
This edition of M&A Talk offers a refreshing perspective on what really matters in a business – the people. Austin King discusses topics that impact a seller and what his…
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