Mergers & Acquisitions

Resources: M&A Talk Podcast

At M&A Talk we bring you exclusive interviews with experts in business sales, valuations, mergers and acquisitions and more. We talk to the most experienced professionals in the industry to uncover their secrets.

Going Global: Branding Your Business in a New Market

Going Global: Branding Your Business in a New Market

Axel Hofmann

Managing Director at RED International

An eye-catching website doesn’t necessarily mean you’ll attract business in the global marketplace. What makes your product or service popular and “in-demand” in the U.S. may not make it attractive to prospective international buyers.

So, how can you generate sales and boost your company’s value by building global demand for your products and services? Understanding how to carry out an effective marketing strategy to create brand awareness and earn the trust that goes along with it is key when you are taking your company to international
markets.

Axel Hofmann, Managing Director of RED International, a Dubai-based company specializing in exhibition stands, interior designs and event management, shares his knowledge on how to successfully brand your business in the global market.

Axel Hofmann is global banker and business executive with 30 years of experience. Mr. Hofmann is currently the managing director at RED International, a Dubai-based company that specializes in exhibition stands, interior solutions and event management. Mr. Hofmann was also an advisor and investor to several technology startups. He advised SMEs on valuation, M&A, market mapping and business brokerage.

Linkedin: https://www.linkedin.com/in/axelhofmann/

A Roadmap to the Successful Sale of Your Business (152 pages)

A Roadmap to the Successful Sale of Your Business (152 pages)

You could spend a lifetime figuring out how to successfully sell your business and still end up confused or clueless. What if you can stop the guesswork and start taking action now?

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