Mergers & Acquisitions – They say selling a business is an art – we’ve turned it into a science
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Buyer’s GuideHere is an overview of the process of buying a business, presented in concise summaries from our experts.
How do you increase your company’s value? Is it as simple as raising prices? Pricing expert Mark Stiving explains how to explore the value that your product or services offer your customers and how you can turn that value proposition into more value in your company.
“If you can’t articulate the value, it’s really hard for you to sell your product.”
Mark Stiving
“Value is measured in incremental profit.”
Mark Stiving
| What’s the first step in defining the value a company will bring to customers? [4:30] | |
| Once the value proposition has been identified, how can that information be used? [7:30] | |
| How do you craft the right packages for the right customers who will get the most value? [12:51] | |
| Once you’ve identified the problem customers need to have solved, what’s the next step? [21:02] | |
| How do you know if you got this right? [28:18] |
Few voices resonate with the clarity, insight, and expertise of Mark Stiving, PhD. His profound understanding of buyer behavior, combined with his unique ability to distill pricing strategies into actionable insights, has cemented his reputation as a sought-after advisor and instructor.
In the last 25 years, Mark has consulted, trained, and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.
We invested over a decade perfecting every step of the process. The result is a method proven to reduce your risk and maximize your price.
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SBA Lender
Stop letting questionable add-backs and messy books cost you hundreds of thousands on your business sale. Learn exactly what bank lenders, especially those focused on SBA 7(a) loans, will and…
Financing Specialist
Stop guessing what your business is truly worth and learn the core differences between the lower and upper middle markets and what drives a higher business valuation. Discover why professional…
You’ve invested your blood, sweat, and tears into an enterprise that has provided for you, your family and your employees. The moment has finally come for you to start a new chapter in your life. Explore your options now.
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