Geoff Coltman, Senior VP at Catena Solutions, discusses M&A integration in the food and beverage sector. He emphasizes the importance of understanding the human element and the “why” behind decisions. Geoff highlights the challenges of maintaining regular communication and the need for open communication and partnership with organizations to ensure successful change management. He also discusses the importance of starting with the end goal in mind and ensuring alignment and communication throughout the integration process.
“I think the start [of integration] comes from understanding first what the end wants to look like. You have to start with the end first.”
Geoff Coltman
What You’ll Learn
Skills Required for Successful Integration: Geoff offers insights into how to gain confidence in integration issues and the value of starting with the end goal in mind and working backward to understand the current state.
Tips for Communication: Geoff discusses the role of active listening and open communication between companies throughout the integration process and the importance of maintaining regular communication and a partnership mindset with integration stakeholders.
Strategies for Successful Integration: The toughest part of integration is the human element, and there are clear challenges in balancing data-driven decisions with the realities of organizational culture and psychology.
Importance of Change Management: The discussion delves into the need to dig deep into the “why” behind processes, policies, and behaviors to drive meaningful change and successful integration.
Topics Covered
What is a high-level description of integration, and what skills are required? [3:44]
Where does the integration process start? [9:52]
What is the most challenging part of the integration process? [16:43]
What is change management, and why is it a critical component of integration? [25:06]
What metrics determine if an integration is successful or not? [32:24]
What is the framework of the process? [34:28]
Are certain types of companies easier to integrate than others? What factors determine how easy it is to integrate? [38:43]
Senior Vice President, Catena Solutions | Vernon Hills, Illinois
Geoff Coltman is the Senior Vice President of Catena Solutions, a consultancy that specializes in supporting food and beverage organizations with their strategic business initiatives in the areas of strategy, optimization, people, and regulation. Geoff has over 19+ years of experience helping food and CPG companies solve business problems and is a frequent thought leader across various food & beverage topics, appearing both in online articles and on podcasts across the industry.
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