Is Your Business Franchisable?

About the Episode

In this podcast, we talked to Mark Siebert, CEO of iFranchise Group in Homewood, Illinois. iFranchise Group is the largest firm in the world that specializes in helping companies to franchise, and works with 98 of the top 200 franchise brands in the United States. Mark Siebert explained how to determine whether a business is suitable for franchising, and how to make it work.

Meet Our Guest

Mark Siebert

Mark Siebert

CEO of iFranchise Group

Mark Siebert is the CEO of iFranchise Group in Homewood, Illinois.

He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at Lewis University, Loop College, and DePaul University.

He is the author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele.

Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. During his career as a franchise consultant, Mr. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisors.

He is also a Partner and a Member of the Board of Directors of TopFire Media, a franchise and consumer media company that specializes in Public Relations, Search Engine Optimization, Social Media Posting, Pay-Per-Click Marketing, and Inbound Marketing.

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