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Listen as we go on a journey with Ben Antier, co-founder of Publica, from initially founding Publica to his successful exit several years later. We’ll cover how Ben came up with the idea, how he found his partners, raised money, created his first product, and how he scaled the company. You will learn what he attributes his success to, what challenges he ran into, and how he managed the sales and negotiations. Join us as Ben shares the lessons he learned that you can take to successfully scale your company.
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| 2:30 How did you come up with the idea? |
| 3:50 How did you raise your first million? |
| 6:00 How much equity did you have to give up for the first million? |
| 6:55 What was your first major milestone? |
| 8:15 How long did the first MVP take to launch, and how did you get feedback on it? |
| 10:00 When did you decide to pivot? |
| 11:00 How long did the second iteration take to build? |
| 17:55 How did you establish the pricing? |
| 19:05 How much of your success would you attribute to the success of your product? |
| 24:20 What did you do after you raised your second round of financing? |
| 26:20 Why don’t you believe in outsourcing? |
| 27:50 How did you scale the business? |
| 31:40 What was your biggest challenge in scaling the company? |
| 34:20 How important was equity to motivate the staff? |
| 37:10 How did you structure the equity for your employees? |
| 41:40 How did you determine how much equity to grant to employees? |
| 44:00 How did you manage cash flow? |
| 44:30 How did you scale the business without additional funding? |
| 46:00 What happened after you received your first offer? |
| 48:30 How was the transaction structured? |
| 52:00 What would you do differently in the sale process? |
| 53:00 What was the hardest part about selling your company? |
| 54:30 You hired an investment banker. Why did you still have to work weekends during the sale process? |
| 55:30 What’s the most important lesson you learned during your entire journey? |
Ben Antier is the Co-Founder & CEO of Publica. Publica is a leading Connected TV (CTV) Ad Server and works with many of the world’s biggest broadcasters, TV manufacturers, and OTT apps. Publica has designed award-winning CTV technology solutions for some of the biggest global streaming publishers in the market. Headquartered in Palo Alto, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a unified auction, ad pod management, audience management, and server-side ad insertion (SSAI). Publica serves over 4 billion ads on CTV every month, delivering quality ad experiences for Crunchyroll, E. W. Scripps, Fox, IGN, MLB, Philo, Samsung, ViacomCBS, XUMO, and more. Publica is owned by Integral Ad Science, a global leader in digital media quality.
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You’ve invested your blood, sweat, and tears into an enterprise that has provided for you, your family and your employees. The moment has finally come for you to start a new chapter in your life. Explore your options now.
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