The Key Value-Drivers of a Successful Business

About the Episode

You can’t get to where you want to go if you don’t know where you are. Have you taken a close look at your numbers? If you need to build the value of your business, where do you start? Our guest on this segment of “Deal Talk” explains why a professional valuation (or appraisal) is critical to understanding your business’s current situation. He also discusses the key value drivers for businesses that are looking to improve more than just top-line growth. Mr. Marcus Sullivan is a Certified Valuation Analyst and Founder of Sullivan Consulting, and he offers a fresh perspective gleaned from working with a range of respected global clients.

Meet Our Guest

Marcus A. Sullivan

Marcus A. Sullivan

Founder and Managing Partner of Sullivan Consulting

Marcus Sullivan, CVA is the Founder and Managing Partner of Sullivan Consulting, a boutique consulting firm based in Puerto Rico. Mr. Sullivan specializes in business valuations and M&A and has over 20 years of experience providing financial and business advisory services to privately held, middle-market companies in the Unites States, Puerto Rico and Latin America. Mr. Sullivan is a Professor in Business Administration at the Inter-American University and Sacred Heart University teaching finance and management classes.

Mr. Sullivan is a Certified Valuation Analyst (CVA) as designated by the National Association of Certified Valuators and Analysts (NACVA) and is a Certified Merger & Acquisition Advisor (CM&AA) candidate as designated by the Alliance of Merger & Acquisition Advisors (AM&AA). His valuation experience includes business enterprise, buy/sell agreements, strategic planning, succession planning, reorganization, investments and mergers and acquisitions. Most of the valuation engagements that Mr. Sullivan has participated in include controlling interests representing the sell-side.

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