Mergers & Acquisitions

Resources: M&A Talk Podcast

At M&A Talk we bring you exclusive interviews with experts in business sales, valuations, mergers and acquisitions and more. We talk to the most experienced professionals in the industry to uncover their secrets.

Why a Coordinated Public Relations Campaign is Vital to Your Business

Why a Coordinated Public Relations Campaign is Vital to Your Business

Debra Vilchis

COO

“Build it, and they will come” is an ideology best left for blockbuster baseball flicks, not for 99.9% of small businesses. On this edition of “Deal Talk,” you’ll learn about the most important benefits of a well-crafted PR campaign to your business, and the essential components no PR campaign should be without. Also, you’ll find out about the correlation between improved business valuations and intelligently executed PR when we welcome guest expert Debra Vilchis, chief operating officer at Fishman Public Relations in Chicago.

Guest Profile

Created and implemented best practices for established national PR & marketing agency specializing in PR & marketing campaigns for franchise brands.

Debra has managed accounts and staff of 35+ employees to drive consistent positive exposure for clients through media coverage, content marketing strategies, event management and anything else their 90+ franchise industry clients need to stay top of mind among consumers and potential franchisees.

Her years of reporting for newspapers, wire services and national consumer magazines involved building relationships with sources, having a nose for the news, a creative instinct, and, of course, the ability to think on her feet and solve problems. Those skills all came in handy when she switched to PR. Today, as the Chief Operating Officer of a fast-paced national PR agency.

Linkedin: https://www.linkedin.com/in/debravilchis/

Email Address: debraprgirl@gmail.com

A Roadmap to the Successful Sale of Your Business (152 pages)

A Roadmap to the Successful Sale of Your Business (152 pages)

You could spend a lifetime figuring out how to successfully sell your business and still end up confused or clueless. What if you can stop the guesswork and start taking action now?

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