Everything You Want To Know About the Cannabis Industry

About the Episode

The cannabis industry is a multi-billion-dollar business in California. Nick Brandis reviews everything you want to know about this growing industry. He discusses cannabis forms and related products, types of CBDs and THC, and the many challenges that exist in the industry, from cultivating to marketing, licensing, scalability, payment processing, and the strong illicit market. Industry challenges in cultivation and distribution, retail, and growth potential in cannabis products round out the discussion.

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“Cannabis is a very young product and not a very well-understood medium. It’s very finicky and very difficult to deal with, so there is a massive opportunity for whoever can develop technology to streamline the manufacturing and distribution process of the product.” 

Nick Brandis

In this Episode

2:16 What are the four segments of the cannabis industry?
6:25 Where does market opportunity exist in California versus in other states? Which segments in the Industry present the best opportunity for profits and growth?
14:51 How big is the cannabis market in California? What is the difference between the legal market and the illicit market?
18:28 What’s the barrier to entry for a cannabis cultivator? How difficult is it to obtain a cultivator’s license?
20:21 What’s the difference between CBD and THC? What are the major differences of each form?
25:50 How important is the control of proper dosing in various forms of cannabis?
28:30 What is the difference between cannabis grown from seed versus grown as a clone?
31:55 What are the biggest challenges in the cultivation stage of the cannabis industry?
35:50 What is involved in the manufacturing and branding stage of producing cannabis products?
39:30 Where are there areas of innovation and differentiation within the cannabis industry? Is there growth potential in consumable and edible products?
44:02 What are the biggest challenges in cannabis manufacturing?
47:07 How does the cannabis distribution network operate?
53:35 How many retail outlets are there in California, and are there still growth opportunities? What are the biggest challenges in the retail segment?
1:02:05 How do retailers differentiate themselves and add value in marketing cannabis products?
1:05:24 To what extent is the cannabis industry attracting professional investors?
1:09:02 What are the future prospects in terms of selling and production for the cannabis industry?

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Resources Mentioned

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Acronyms or Terms Used in This Episode

  • Co-packer: A company that provides packaging and production services for other businesses.
  • CBD: Cannabidiol, a non-psychoactive compound in cannabis used for wellness.
  • THC: Tetrahydrocannabinol, a psychoactive compound in cannabis responsible for the “high.”
  • Cannabinoids: Chemical compounds in cannabis, including CBD and THC.
  • Hemp: A cannabis variety grown for industrial uses with low THC and higher CBD.
  • Edibles: Food products infused with cannabinoids, offering an alternative to smoking or vaping.
  • 3PLs: Third-party logistics providers
  • 2ADE Tax: California Sales and Use Tax Regulations
  • CPG: Consumer Packaged Goods, products purchased by consumers that require regular replacement or repurchase.

Meet Our Guest

Nick Brandis

Nick Brandis

Head of Corporate Development at Headwaters

Nick Brandis is the Head of Corporate Development for Headwaters, one of the largest cannabis cultivators and agricultural services providers in California. At Headwaters, Nick is responsible for supporting all M&A, fundraising, and corporate development efforts, managing its CPG business, and working with the executive team on initiatives to streamline and improve internal operations. Prior to Headwaters, Nick was the Director of Corporate Development and Business Intelligence at Eaze, the largest cannabis delivery platform in the US.

Before joining the cannabis industry in 2018, Nick was a strategy and management consultant for Strategy & (formerly Booz & Co.), where he worked in the Deal Strategy group with a focus on vice industries (alcohol, nicotine, confectionary, cannabis).

Nick has a Bachelor of Science degree in Civil Engineering from Northwestern Engineering with an Economics minor and a Certificate in Managerial Analytics from the Kellogg School of Management.

Location Location: California, USA

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