How Artificial Intelligence Is Impacting the Food Industry

About the Episode

What are some pressing trends affecting the food and beverage industry today? How can companies stay agile? Barry Thomas, senior global thought leader with the consulting company Kantar, answers these questions and more. He discusses how F&B companies view the home as a convenience store, how technology is enabling e-commerce shifts and growth, how AI is driving value and the profound innovation this leads to, examples of generative AI increasing revenue, and the need for a personal learning plan for dealing with AI.

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In this Episode

1:43 How did Barry Thomas get started in the industry?
4:54 What drew Barry to consumer packaged goods (CPG)?
6:59 How has the food and beverage sector evolved over the past few years?
7:35 How does the trend of clicking and buying food online and having it delivered impact consumer consumption?
10:50 What is a pantry pack?
12:23 Why is convenience important now?
13:50 How are consumer buying habits changing where they are buying products and either picking them up or getting them delivered? How is technology influencing these changes?
19:21 What role will artificial intelligence play in the food and beverage industry?
23:38 What is a challenger brand?
25:36 Why are challenger brands so successful?
31:37 How does generative AI create value for enterprises?
35:55 What is an example of loyalty marketing, and why is it so popular?
37:25 What’s one of the newest trends in the food and beverage industry?
39:18 To what extent are CPG companies using automation?
42:49 What does the future hold for the food and beverage industry?

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Acronyms or Terms Used in This Episode

  • CPG – consumer packaged goods
  • C-store – convenience store
  • AI – artificial intelligence
  • Acculturation – refers to the process of cultural change that occurs when individuals or groups from different cultures come into contact and interact with each other
  • FMCG – fast-moving consumer goods
  • QSR – quick-service restaurant
  • Enterprise agility – the timely realization of business value predictably, sustainably, and with high-quality
  • Unified commerce – the practice of connecting your backend systems with your customer-facing channels via a single platform
  • D2C brands – direct-to-consumer brands

Meet Our Guest

Barry Thomas

Barry Thomas

Senior Global Thought Leader at Kantar

Barry Thomas is one of Kantar’s foremost global commerce experts with a distinguished history of serving customers, partners, and people throughout his more than 30 years in the retail, food service, and FMCG industries. His 25-year career with The Coca-Cola Company featured landmark achievements in the areas of customer leadership, customer marketing, e-commerce, innovation, consumer insights, category management, and future strategies. Before joining the Coca-Cola system, Barry worked for Pfizer (formerly Wyeth-Ayerst) for seven years in commercial, customer, marketing, and insights roles. Barry earned a B.A. in business from the University of North Florida and an MBA from Mercer University.

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