Jonathan Gardner, a seasoned deal maker with extensive experience in strategic sourcing, discusses the importance of relationships and value-add services in the food and beverage industry. He shares insights from his tenure at Starbucks, Dell, and GM; stresses the significance of leveraging technology, such as AI and machine learning, to enhance procurement processes and improve cost savings; and underscores the importance of making procurement conversations more contextual and strategic.
“Distributors are all about efficiency. If you want more out of your distributor, you need to tug them into an area that’s typically not where they’re focused.”
Jonathan Gardner
What You’ll Learn
It’s all about the relationships: Jonathan discusses the importance of building strong relationships with suppliers beyond focusing on price and product.
Beyond just widgets and dollars: Learn about how to leverage value-added services to improve margins and create stickier supplier relationships.
The importance of strategic sourcing: There are strategies for adapting strategic sourcing approaches based on company size, industry, and market dynamics.
Lessons from Jonathan’s time at Starbucks, GM, and Dell: He offers insights on how to effectively manage the sourcing function, including the need for cross-functional expertise.
Topics Covered
What’s the role of relationships in deal-making? [2:50]
How important is product or service differentiation for a supplier? [5:16]
Are there different strategies for buy-side or sell-side when sourcing products? [10:03]
How can a distributor help a producer find the right product? [12:37]
What’s the best way for a producer to set themselves up for success with a distributor? [15:34]
What lessons has Jonathan learned from his career in procurement? What does he wish he had known when he started? [25:48]
How will sourcing change in the future? How is AI and technology changing the landscape? [31:04]
Principal and Founder, J. Gardner Group Executive Advisory | Charleston, SC
Jonathan Gardner brings his experience in strategic sourcing and adjacent supply chain functions from powerful brands like Starbucks, Dell, Albertsons, and General Motors to mid-market and medium-sized companies. Over the course of his career, he has personally negotiated over 250 contracts and signed a couple hundred more as an executive. Since 2020, Jonathan has built a boutique consultancy helping clients buy better and sell smarter.
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