“Marketing is a contest for people’s attention.”

– Seth Godin, American Author and Executive

The next step after identifying likely groups of buyers will be marketing your business for sale to reach specific buyers. You will want to respond to a buyer who is interested in your business and send them information about your company. But how do you do this without jeopardizing confidentiality? In this section, I offer several tips for identifying buyers and how to ensure you maintain confidentiality during the process of screening and sending them information about your company.