Mergers & Acquisitions – They say selling a business is an art – we’ve turned it into a science
Schedule a Consultation
Businesses for SaleMorgan & Westfield is committed to making the process of buying a business as simple as possible. Browse our businesses for sale now.
Buyer’s GuideHere is an overview of the process of buying a business, presented in concise summaries from our experts.
Food and BeverageFrom processing and manufacturing to production and distribution, we’ll give you the advice you need to maximize the value of your company when it comes time to sell.
ServicesBusiness services firms differ in the services they offer, so we customize our solutions to meet and exceed clients’ service goals.
Home and Building ServicesMorgan & Westfield serves as a trusted partner to plumbing and HVAC businesses, mechanical and commercial contractors, and other home service enterprises looking to sell.
This interview with Koia founder Chris Hunter covers important lessons on building a company for eventual sale while prioritizing the brand and consumers. He emphasizes listening to customers over investors, navigating profitability pressures, strategic acquisitions, and the entrepreneurial journey.
“The most important lesson I have learned is that there are always more opportunities than we could ever take advantage of.”
Chris Hunter
“Knowing that you have a passion for what you are doing is so important because it’s a long game.”
Chris Hunter
| How can an owner position their company for sale and focus on maintaining their brand in the process? [1:30] |
| Why is it difficult for an entrepreneur to listen to consumers over investors? [5:26] |
| What is the importance of resource management in building a company? [10:04] |
| How can a clear storytelling approach help investors understand a company’s innovation strategy? [19:33] |
| Which decisions can limit a company’s growth? [24:31] |
| How does consistency in branding influence innovations in products? [29:41] |
| How does an entrepreneur’s passion fit into the process of building a brand in the food and beverage industry? [37:46] |
| What are the challenges and benefits of integrating co-packing into the manufacturing process? [44:27] |
Chris Hunter is a distinguished figure in the beverage industry, renowned for his innovative contributions and entrepreneurial spirit.
As the founder of several successful beverage brands, including the iconic Four Loko, the health-focused Koia, and the unique Not Your Father’s Root Beer, Chris has cemented his status as a visionary in the field.
Chris has led Koia to an astounding $100M in sales yearly, with their plant-based protein shakes appearing in Whole Foods, Sprouts, 7-Eleven, and Starbucks.
We invested over a decade perfecting every step of the process. The result is a method proven to reduce your risk and maximize your price.
View Our Process Now
Chocolate | Sarris Chocolates
Chocolate makes the world go round – at least it does for Sarris Chocolates. William Sarris discusses the growth and evolution of a small family chocolate company into a major…
Product Development | Start-ups | The Greater Goods
If 95% of food start-ups fail, how can entrepreneurs hope to get new products into the marketplace? Bernard Verkaaik offers expert advice on the competitive challenges start-ups face, what acquirers…
Who We Are
Our Experience
Audio
Other Resources
Let’s Talk
LinkedIn: