Exploring the Changing Landscape of the Whiskey Industry

About the Episode

Let’s talk spirits in this engaging discussion of all things whiskey. Charlie Rodman, a venture capitalist and whiskey expert, shares his knowledge of the spirits industry, emphasizing the importance of finding the right product for every individual. He discusses the intricacies of whiskey distillation, including grain sourcing and maturation in oak barrels, the future of the industry, the emergence of craft distilleries with innovative new brands, and adapting to evolving consumer preferences. 

“Research has discovered that the taste is not necessarily better from heirloom grains, but it is absolutely distinct.”

Charlie Rodman

What You’ll Learn

• About the Industry: The whiskey industry is diverse, with a wide range of flavors and styles to suit different consumer preferences.
• About the Marketplace: Heirloom grains and contract distillation are emerging trends that are shaping the whiskey industry and the rise in craft distilleries.
• About Consumers: The alcohol industry is evolving, with younger consumers exploring alternatives like non-alcoholic options and cannabis-infused products.
• About Opportunities: Breaking into the whiskey market can be challenging due to regulatory hurdles, but there are opportunities for innovative brands to differentiate themselves.

Topics Covered

“There is so much cool innovation coming from across the industry, including the big brands, try something new. Go out there and challenge yourself – you might fall in love.”

Charlie Rodman

Want More? Related Resources: 

• Food and Beverage M&A Industry Trends
• Food and Beverage M&A
• M&A Basics | Why Do Business Owners Sell Their Business?

Meet Our Guest

Charlie Rodman

Fractional Head of Marketing and Insights, No Sleep Beverage | Charlotte, North Carolina

Charlie Rodman is the head of marketing and insights for No Sleep Beverage, helping the fund evaluate potential investments’ propositions and working with entrepreneurs to hone their branding and marketing efforts. He has spent the last decade researching consumer behavior and translating uncovered insights into growth for spirits brands. Charlie’s specialization is in identifying consumer-centric whitespaces in the market and developing solutions to these opportunities – from positioning to product innovation.

LinkedIn: https://www.linkedin.com/in/charlie-rodman-47859753/