The Challenges and Benefits of Moving to Plant-Based Proteins

About the Episode

Combining an entrepreneurial spirit with his passion for the planet and compassion for animals, Brett Christoffel is trying to make Texas the largest plant-based protein producer in the USA while creating a company that also makes money. He discusses the health benefits to people and the planet of plant-based proteins, the manufacturing process, finding the right co-packer, handling taste testing, and the challenges in bringing snacks to the marketplace through independent retailers and Amazon.

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“Compassion never tasted so good. We’re nourishing humans, leaving animals alone, and using less than 10% of the resources to produce our products.”

Brett Christoffel

In this Episode

2:26 What retail challenges has the company faced with its plant-based protein products?
3:52 How difficult is the manufacturing process of making jerky from soybeans?
5:59 What are some of the benefits of growing, eating, and manufacturing soybeans?
9:36 What’s the biggest challenge in dealing with soybeans?s present the most opportunity for growth, and which categories are ones to avoid?
15:30 What are some considerations for a food manufacturer looking for a co-packer?
19:22 How can manufacturers or processors conduct taste testing on food products?
23:50 Discussion of how All Y’alls Foods works with the charity Rowdy Girl Sanctuary.
30:38 What’s the biggest challenge in bringing plant-based snacks to the market? What is the difference between working with independent retailers versus larger retailers?
34:58 How do direct-to-consumer (DTC) sales compare to business-to-business (B2B) sales? What is the experience of selling through Amazon?
39:15 Discussion of economic and food production statistics in Texas and how the state can become the largest plant-based protein producer in the USA.
44:32 What is Brett’s take-home message?

Learn More

Resources Mentioned

Acronyms or Terms Used in This Episode

  • B2B: Business-to-business – the business model of a business selling directly to other businesses as their customers.
  • D2C or DTC: Direct-to-consumer – the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.
  • GMO: Genetically modified organism – an animal, plant, or microbe whose DNA has been altered using genetic engineering techniques.
  • SQF: Safe Quality Food certification – a rigorous and credible food safety and quality program.

Meet Our Guest

Brett Christoffel

Brett Christoffel

Founder and CEO of All Y’alls Foods

Brett Christoffel founded and launched All Y’alls Foods in 2018 to offer enjoyable plant-based protein foods to nourish customers, support animal welfare, and go easier on the planet. Their premier products are “It’s Jerky Y’all,” with bold Texan flavors and textures, and “It’s Big Crunchy Bacony Bits Y’all.” All of their snacks are gluten-free, protein-packed, with zero cholesterol, plenty of fiber, and made from whole non-GMO soybeans.

Prior to starting All Y’alls Foods, Brett spent many years in corporate sales and sales management, working for many of the leaders in the custom enterprise-wide learning space. He then followed his passion for good health and the planet to attend the Institute for Integrative Nutrition, earning his board certification and leading to his entrepreneurial enterprises in vegan foods. 

Location Location: Aubrey, Texas

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