Mergers & Acquisitions – They say selling a business is an art – we’ve turned it into a science
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The acquisition process presents a rollercoaster of emotions for all involved, and how an acquisition is announced can dramatically impact integration. Loreta Tarozaite offers insights and lessons learned from an employee’s perspective during an acquisition and integration. She discusses the importance of effective communication, transparency, employee well-being during times of change, the influence of executive communication especially during integration, and the critical need to build trust within the company.
“In order to build loyalty inside an organization, you have to build trust with employees. If you don’t have the trust, you won’t have the loyalty.”
Loreta Tarozaite
| How might employees end up feeling betrayed during an acquisition? [2:32] | |
| What are some good ways and bad ways to announce an acquisition to employees? [12:15] | |
| How can a company maintain trust with its employees when announcing an acquisition? [20:51] | |
| What was the most difficult part of the integration process? [23:43] | |
| What was the emotional journey like during the three months leading up to the acquisition? [30:45] | |
| What did the company do that made employees comfortable during integration? [38:08] | |
| What is the impact on employees of authenticity and openness from leadership? [41:25] | |
Loreta is an integrated marketing and communications advisor and consultant. Drawing on a TV journalism background and 20+ years of cumulative experience as a news anchor, video storyteller, marketing, and communications executive, Loreta helps craft communications and visual branding strategies for B2B companies in accelerated growth and transitional stages.
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