Mergers & Acquisitions – They say selling a business is an art – we’ve turned it into a science
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As an owner, what’s your biggest block to improving sales? How can fixing this improve the value of your company? We discuss the biggest problem that companies face in their sales and marketing teams with sales and marketing expert Derek Johnson. He says that many companies fail by focusing on tactics, not vision. Start with a vision, develop a strategy, then execute the strategy with precision. This can lead to improving your sales and ultimately improving the value of your company.
“Your sales team is the face of the company, even if you have 2-3 people.”
Derek Johson
| How can a company differentiate itself in the market? [8:27] | |
| How do you decide between investing in sales or marketing? [10:55] | |
| Can you hire a good sales manager without having a sales background yourself? [13:50] | |
| What mistakes do entrepreneurs make when it comes to sales and marketing? [15:58] | |
| What big problems do companies face in sales and marketing? [28:43] | |
| Examples of quick changes to sales & marketing strategies that yielded quick results. [31:34] | |
| What’s the most efficient way to update your mental models of the world? [37:45] | |
| How can an entrepreneur turn assumptions into actions? [39:10] |
Derek Johnson is a military veteran, a startup veteran, and a lifelong student of human nature and history. He cut his teeth working for Brian Tracy, the renowned motivational public speaker and self-development author. Derek has also led sales teams for both established companies and bleeding-edge startups.
With over two decades of sales leadership experience in the high-tech world, Derek is recognized as a technology expert and a trusted advisor to C-level decision-makers. His expertise has led to him being repeatedly quoted in publications such as Inc. Magazine, Investor’s Business Daily, Network World Magazine, CNet News, CIO Magazine, and PC World, to name a few. He has also appeared on radio and television programs.
We invested over a decade perfecting every step of the process. The result is a method proven to reduce your risk and maximize your price.
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You’ve invested your blood, sweat, and tears into an enterprise that has provided for you, your family and your employees. The moment has finally come for you to start a new chapter in your life. Explore your options now.
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