How to Increase Your Business’s Value and Attract Buyers

About the Episode

What do buyers look for in a business, and how can you increase the value of your business by focusing on these areas? Join us as we discuss strategies for increasing the value of your businesses to attract buyers with Justin Goodbread, a business coach and financial advisor.

My number one piece of advice is to realize that you’re not immortal. You’re going to leave your business, you are. So why not exit on your terms?

Justin Goodbread

What You’ll Learn

• Think Like a Buyer: Strategic planning and thinking like a buyer are crucial to significantly increasing your company’s value. For example, one of the key aspects buyers look for in a business is its ability to operate independently of the owner. 
• Pride Comes Before a Fall: When starting this process, pride is a major pitfall for many business owners. It’s challenging for owners to relinquish control, but doing so is crucial for building a business that can function independently. 
• Successfully Increase Your Business’s Value: There are several key success factors: tenacity, openness to coaching, and investment in the company.
• Build a Winning Team: A business owner needs to build the right team of advisors to implement a value creation strategy.

Topics Covered

Want More? Related Resources: 

• M&A Guide | The 4 Types of Buyers of Businesses
• Optimizing Your Business for a Successful Exit
• How Involved Will I Be in Selling My Business?

Meet Our Guest

Justin Goodbread

Founder and CEO, Relentless Value Coaching | Knoxville, Tennessee

Justin Goodbread is a seasoned entrepreneur, M&A expert, and strategic business advisor with over 30 years of experience in scaling and selling successful companies. His expertise lies in helping business owners maximize enterprise value, streamline operations, and achieve lucrative exits.

Having been involved in over a dozen M&A transactions—five as an owner and majority shareholder and several more as a strategic advisor—Justin understands the complexities of making a business attractive to buyers. He has worked with clients across various service industries, guiding them through the acquisition process and positioning their businesses for top-tier market valuations.

LinkedIn: https://www.linkedin.com/in/justingoodbread/