Bringing a Niche Food Product to the Marketplace

About the Episode

Bringing a niche food product to the marketplace presents unique challenges. Aaron Gailmor goes behind the scenes to talk about making products from sacha inchi seeds that don’t trigger allergies in people allergic to nuts. He discusses the differences between seeds and nuts, how this impacts allergen issues, consumer education, marketing strategies of a niche food product, distribution avenues for niche retail locations, scaling the business, and the challenges and most important lessons he has learned.

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“The most important lesson is that you have to appreciate what you are getting into. When you hit pretty rough spots, you have to decide what’s worth fighting for and realize that difficult times are part of the journey. You need to set expectations appropriately and don’t let yourself get too high or too low mentally.”

Aaron Gailmor

In this Episode

2:32 What is Brass Roots?
7:55 What is the difference between seeds and nuts? How are these seeds reproduced in the wild?
9:57 Why are sacha inchi seeds not considered allergens, or at least don’t have the top 9 allergens?
14:32 What are the benefits of sacha inchi seeds?
17:25 What are some of the issues that lead people to try Sacha Inchi products?
19:57 How does Bass Roots educate consumers and market their niche food product?
24:25 What are the distribution channels for Sacha Inchi products?
26:56 Product development, customer acquisition, and focus in a capital-intensive business.
33:24 What has been the biggest challenge in terms of scaling the Brass Roots?
34:15 What does the growth curve in terms of trend and popularity look like for products such as Sacha Inchi?

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Resources Mentioned

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Acronyms or Terms Used in This Episode

  • Low FODMAP: A diet low in fermentable oligosaccharides, disaccharides, monosaccharides, and polyols designed to alleviate symptoms in individuals with irritable bowel syndrome (IBS).
  • Sacha Inchi: A plant native to South America, producing seeds rich in omega-3 fatty acids, protein, and other nutrients, often used for its health benefits and as a source of plant-based nutrition.
  • Direct-to-Consumer Selling: A business model where products are sold directly from the manufacturer or producer to the end consumer, bypassing traditional retail channels.
  • SKU: Stands for Stock Keeping Unit, a unique identifier code assigned to each distinct product or item in inventory for tracking and management purposes.

Meet Our Guest

Aaron Gailmor

Aaron Gailmor

Founder of Brass Roots

Bringing a niche food product to the marketplace presents unique challenges. Aaron Gailmor goes behind the scenes to talk about making products from sacha inchi seeds that don’t trigger allergies in people allergic to nuts. He discusses the differences between seeds and nuts, how this impacts allergen issues, consumer education, marketing strategies of a niche food product, distribution avenues for niche retail locations, scaling the business, and the challenges and most important lessons he has learned.

Location Location: New Orleans, Louisiana, USA

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