Mergers & Acquisitions – They say selling a business is an art – we’ve turned it into a science
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Luke Smith, CEO and founder of Croud, a digital marketing agency with five global offices, discusses the unique nature of M&A deals. He shares Croud’s M&A journey, detailing five acquisitions ranging from small data businesses to larger digital marketing firms. Luke highlights the importance of flexible deal structures and maintaining trust with founders. He advises sellers to value their businesses and time their sales strategically and stresses the significance of cultural fit in successful acquisitions.
“Trust is such a big part of the whole M&A process.”
Luke Smith
| Is it accurate that no two M&A deals are the same? [2:40] | |
| What are some of the variables that make each deal different? [7:21] | |
| What is the impact on the seller if no two deals are alike? [17:45] | |
| What were some of the differences in the deals Croud has done? [20:18] | |
| Can secrets be kept through due diligence, and what can escape notice? [26:05] | |
| How does trust impact M&A transactions? [31:01] | |
| What characteristics or soft skills does a buyer look for in a seller? [33:34] | |
| What is the most difficult part of dealing with the human element? [38:01] |
Luke Smith is the co-founder and Global CEO of Croud, a leading independent digital agency he founded in 2011. Croud is a full-service global business, delivering innovative marketing solutions to top brands like Amazon Prime Video, Nespresso, and Ford, with over 600 employees across offices in the UK, the US, the Middle East, and North Africa.
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